Heineken has gone to court to stop a local Swiss group from distributing a spoof brand called Keineken (No Heineken). Heineken are apparently 'not amused'. Well I am very amused. Anything that sticks up two fingers to the giant breweries tends to be a good thing. We need variety in our beer and local bereweries deserve as much advertising as possible. Who next? Stella Nilpoi? Snarling yak label?
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